Essential Email Templates Every Wedding Photographer Should Have

Template #1 – Initial Inquiry Response

Subject Line: Wedding Photography – (insert date) – couple names (if known)

Hello {Client Name}

I hope you’re well.

Thank you for reaching out to me regarding wedding photography.

Firstly, congratulations on your engagement. You’re at such an exciting time in life and I’m thrilled over the possibility of becoming your wedding photographer. I’m pleased to let you know that I’m available on your special day and would love to find out more about your wedding plans. (Inert personal connection with couple or venue here)

I would love to meet with you and your fiance to find out more about you for instance how you met and what you both enjoy doing as well as details about your big day. Please kindly let me now your availability over the next a few days.

I’ve attached (insert wedding magazine/brochure) below which contains details about my style and approach on the day as well as wedding packages. I’m more than happy to answer any questions you may have with regards to my approach or packages.

I hope you have a wonderful day and look forward to hearing back from you soon.

Kind regards,

(Insert your name)

Template #2 – Response when you are unavailable on potential client’s date

Subject Line: Wedding Photography – (insert date) – couple names (if known)

Hello {Client Name}

I hope you’re well.

Thank you for reaching out to me regarding wedding photography. Congratulations on your recent engagement. You are at such an exciting time in life and have so much to look forward to. I hope you’re enjoying these unique times planning your special day.

It sounds like your wedding will be a blast and I’m so thankful to hear that you have considered me as your potential wedding photographer. Unfortunately I am already booked on your date. I’d like to kindly refer you to my fellow photographers.

(Insert list of photographers)

These photographers are truly amazing and I am confident in their work.

Please don’t hesitate to drop me an email if you have any questions.

Once again, thank you very much for considering me as your potential wedding photographer. I hope your wedding is amazing and wish you the very best of luck in your future endeavours.

Kind regards,

(Insert your name)

Template #3 – MORE TEMPLATES COMING SOON!